Should A Wannabe Influencer Pal Stop Exploiting People for Content?

The Prosecution: One Friend's Perspective

At times I'm recorded while I’m eating. It's jarring to spot myself on her social media – it’s like a jumpscare.

My best friend of a decade, Marielle, labels herself the “content queen”. It can be amusing for a bit, but it weighs on our friendship.

Being highly outgoing, she feels the need to document everything constantly. When we eat out, she says, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get vicarious awkwardness. Another annoyance is because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She creates video blogs about city life, a day in her life, and her styling career. The material is quality, credit where it's due, but I prefer not to be dragged into it. On occasion she films me while dining, or simply tagging along. Later, I appear on her feed later, and it comes like a jumpscare: I’ll have no makeup on, making a strange expression or photographed while eating. It feels invasive.

Marielle also expects me to record her at inconvenient times. Sometimes I'm in conversation to another person, or we’ll just be spending time in the street. The dynamic feels like our friendship has transformed into me serving as her free crew. She could easily hire someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she dismissed it. She’s taken me to several industry functions, which were appreciated, but that doesn't compensate for all the time and effort I spend helping her make content.

I appreciate that she has supported me with my design career, but I don’t want our connection to become just a ledger of exchanges. I don’t feel she's insincere or dishonest, but sometimes it seems that if recording starts, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “Alright, smile for the camera!” and film me laughing with another. It’s so silly. I need her to recognize that our 10-year friendship still has limits. I love spending time with her, but I also want to experience it without being filmed, edited, or posted for an audience. I am not a accessory for her online persona.

The Other Side: Marielle

I hope my friend to see that the content we produce together can get us a foot in the door.

I am passionate about creating videos. It's more than a pastime; it’s part of who I am. Producing content and sharing my life online allows me to show my personality and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to make money from your interests. I admire people on social platforms who pull off that style of casual, DIY film-making.

Content creation is my interpretation of engaging with life: noticing the details, sharing them with an audience that values the craft behind it. It's never my aim to make Beth uncomfortable. Taking her to professional gatherings was my way of offering access, giving her a chance to witness behind-the-scenes moments that could benefit her professional path too. That isn't leverage, it’s just being realistic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see what the content we create together can get us: an opening. I know not all people likes being filmed, but sometimes unplanned moments is what makes content authentic. Appearing on video occasionally is part and parcel of being my companion. I'd remove anything she asked, but she has never asked yet.

I don't demand anyone to be my personal videographer, but friends help each other in small ways. I thought filming a clip here or there would be enjoyable for her. Creativity thrives in collaboration, and having my friend around makes projects energetic and enjoyable. I don't compel her to take part in anything, and I’d never deliberately embarrass her. But filming together occasionally is part of how I document our time together.

I value our friendship profoundly and don’t want making videos to come between us. I’m willing to compromise: like asking before recording, and avoiding angles that might make her self-conscious.

This isn’t about power, it’s about expressing my perspective while still considering hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a companion film you. I understand that it's her job, but I don’t make friends come to my work. Perhaps she can find influencer friends to collaborate with. Given the uncertain future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for help repeatedly, even if they have helped previously. If Marielle loves creating, that doesn’t mean everyone around her is willing material. She must to respect her friend's personal space.
Another reader, 26

She may enjoy producing videos and showing off her life online, but it isn't for everybody. It’s nice she has assisted her friend professionally, but she needs to listen to what Beth wants.
A commenter, 27

It sounds like you value each other, so cling to that and make sure it’s the priority in your relationship. Create some real memories, where genuine feelings are stored, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she's on the job. Both seem unsure as to where the line is. The solution lies not in trying to alter one another, but in each setting defined limits around what feels acceptable to them and determining if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

Consider this question: has she been exploiting their bond?

David Pena
David Pena

Elara is a seasoned gaming journalist with over a decade of experience covering esports and game development trends.